About Me.
Hey there! I'm Le Thy, and I'm an illustrator and graphic designer. My true passion lies in illustration, where I strive to create art pieces that captivate your heart with their bold colors, vibrant combinations, and unique typography. Through my work, I aim to convey deep messages and raise awareness on important topics.
​
In the realm of graphic design, I specialize in providing branding and design layout services. I absolutely love helping small businesses bring their dream brands to life! It's incredibly fulfilling for me to see your vision come to fruition.
​
When I'm not fully immersed in my projects, you'll find me cherishing life's precious moments and the beauty of the world through my camera lens. I enjoy sharing these moments of joy on my TikTok channel, spreading happiness to others. By allowing my thoughts and imagination to roam freely, I pour my heart into creating projects that embody your dreams for your company. I want others to feel the same passion and dedication you have for your brand.
​
That's a glimpse into who I am! Now, I'd love to hear more about you.
Experience
Teacher Assistance
​
At AUT
Auckland New Zealand
Jun 2023 - Feb 2024
Key responsibilities
-
Assistant for the Graphic Practice course for first and second-year Bachelor of Design students. Instruct students on the fundamentals of visual communication, covering key areas such as colour theory, composition, and typography.
-
Assist students in learning and using design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
-
Participate in critiquing student work, offering constructive feedback, and helping them improve their designs.
-
Manage course materials, grade assignments, and maintain records of student progress.
-
Keep up with current design trends and innovations to ensure that the curriculum remains relevant and up-to-date.
Graphic Designer
​
At Noize Agency
Gold Coast Australia
Jan 2022 - Sep 2022
Key responsibilities
-
Work closely with the Art directors and marketing strategists to find unique display concept solutions within brand guidelines, combined with the technical expertise to take designs through to the final output.
-
Successfully developed multiple brands from various industries.
-
Work across a broad range of design work, including branding, print, web, digital, large format and media.
-
Collaborating with colleagues to design documents, social media posts, branding guidelines, seasonal brand catalogues and eCommerce store assets.
-
Conceptualize and advise on design elements and themes for campaigns, projects, and promotional events.
Achievements
Successfully created for numerous global + Australian brands from various industries; real estate, fitness, health & beauty, education, food and beverages and more.
Graphic Designer/ Illustrator
​
At Ethni Community
Gold Coast Australia
Sep 2019 - Jan 2022
Key responsibilities
-
Co-Founder of Ethni Studio (Ethni’s initiative) committed to assisting social enterprises in building their brands.
-
Co-content Creator and Illustrator of the organisation’s new Instagram mental health page (i.e. @wegotyougirl_). This involves designing and creating content, ensuring content is relevant and appealing, as well as monitoring posts and responses from followers / Instagram users.
-
Work cohesively and actively with the marketing team regarding the design of digital and printed marketing collateral for marketing campaigns.
-
Fulfill design briefs for various projects which involves working on designs with minimal supervision.
-
Collaborate with a range of stakeholders (e.g. Designers, Marketing, etc.) to produce effective designs in line with design briefs.
Achievements
Successfully fulfilled design objectives for numerous projects, including Notebooks Design Project and Safesister Project.
Graphic Designer/ Illustrator
​
At Dancing Books Co,. Ltd
Vietnam
Jun - Aug 2020
Key responsibilities
-
Designed and created an effective and appealing company logo, packaging and tags.
-
Worked virtually with numerous clients from various time zones, conducting briefs and maintaining communication to ensure effective design development and delivery.
-
Collaborated with clients regarding designs and delivered presentations to explain design concepts. Provided advice to clients regarding design aesthetics.
-
Managed design briefs to ensure all required information was gathered and relevant for design development.
-
Planned, organised and delivered all design projects in an accurate, professional and timely manner.
Achievements
Successfully created 7 out of 10 T-shirt designs subsequently released as a ‘kick-start’ collection.
Education
2024 Master of Design, Auckland University of Technology
2020 Bachelor of Design, Griffith University
2018 Diploma of Design, Griffith University
​Professional Development
Leadership Training Program for Women (3 months), Future Female Change Makers Program 2020
Academic Achievement
• Academic Excellence Award 2020 & 2019
• Student Award 2018 (Nominated by Professor Nasan Pather